OUR PURPOSE – WHAT WE BELIEVE IN
We believe in providing individuals with the inspiration to create and enjoy unique shared experiences in their lives. We believe that epiphany occurs at the vertex of sensuality and gastronomy, and that by fostering this connection, we provide a liberating, yet grounding palpability to the human experience.
OUR VISION – WHAT WE ESTEEM TO BECOME
We envision Montana becoming the “Napa Valley” of beer and ourselves as enthusiastic stewards of that unique shared experience. In that future, we imagine Meadowlark Brewing attaining regional presence and national awareness, so that Meadowlark Brewing becomes synonymous with Montana beer culture.
OUR MISSION – WHAT WE DO EVERY DAY
Our mission is to efficiently manage and operate a Montana craft brewery with sustained growing returns for investors and sustained growing support for community projects and industry solidarity. We seek to promote the sustained growth and innovation of the beer manufacturing, distribution, and retail sectors in Montana.
OUR VALUES – THE CULTURAL PILLARS THAT GUIDE OUR ACTIONS
A CULTURE OF COMMUNITY
THE PUBLIC HOUSE: A PLACE FOR FRIENDS & FAMILIES
The public house is a home away from home. We must embody hospitality, the key component for facilitating public fellowship.
BREWERY TO BREWERY
Competing breweries are our compatriots. We must serve each other in mutual inspiration, professional dedication, and industry solidarity.
WHOLESALERS & RETAILERS
Wholesalers and Retailers are our collaborators. We must provide support for each other, as we flourish the brush and they steady the canvas.
THE CORPORATION AS A COMMUNITY MEMBER
Risk aversion includes making decisions with our community’s well-being in mind. What benefits us must always benefit our neighbors.
A CULTURE OF GASTRONOMY
Our five senses are the peripherals through which we experience our existence. We must encourage individuals to embrace and acknowledge their five senses.
THE EPIPHANY OF APPETITE
The responsible gratification of the senses is a key component to a happy life. We must curate and guide individuals towards appetite-driven epiphanic ecstasy.
FARMS TO FERMENTERS; TANKS TO TABLES
Freshness is the prerogative of all perishable goods. We must source ingredients locally whenever it aligns with our values.
QUALITY NOT QUANTITY
Beer should be delicious and interesting as well as accessible. We must distinguish a line between craft and kitsch, and remain vigilant guardians of that distinction.
A CULTURE OF SUSTAINABILITY
Corporations are not above the law. We must abide all the rules and regulations lawfully expected of our company.
Competition is necessary for a vibrant and diverse marketplace. We must oppose any monopoly of the market, but rightfully maintain and defend our registered trademarked properties and brands.
We live on a finite planet and our economic activity has consequences. We must cultivate the wisdom and respect required to sustain the biosphere or we won’t be able to sustain our economic activity.
A CULTURE OF SAFETY
Breweries are rife with industrial hazards. We must hold the physical safety of our personnel and patrons as paramount to our bottom line.
Bigotry and sexual objectification are alienating and divisive. We must provide an atmosphere where everyone can feel welcome to a seat in our public house or a position in our company.
Alcohol has a notorious history as a social vice. We must encourage responsible alcohol consumption with respect to local laws and cultural mores.